Sunday, October 4, 2009

Stop Positioning Mobile Phone as a Mere Tool for Entertainment and KIT

A recent TV commercial in Sri Lanka shows a girl gets a SMS to her phone and says;
“My boyfriend is sending me SMSs too, even after being on phone with me for hours”
The message from boyfriend: “you are beautiful”
She replies: “you are smart”






Most of the mobile operators in Sri Lanka try to position the mobile phone as a mere tool for Entertainment and Keep In Touch (KIT). They mainly target youth for their marketing campaigns.
This has led to various confusions and disadvantages for both mobile subscribers as well as mobile companies. A negative sentiment has been developed among the people and most of the people, mainly the people at the Bottom of the Pyramid (BoP) do not believe that mobile phone has a positive impact on their lives or livelihoods.


The impact of direct access to telecom on the ability to earn more using the phone or save a certain expense that would have been incurred without the phone (mean response) - LIRNEasia Survey

The wrong positioning of mobile phone in Sri Lanka has led to even worst policy decisions such as Government of Sri Lanka banning mobile phones in schools http://ict4d-in-srilanka.blogspot.com/2009/08/sri-lanka-bans-mobile-phones-at-schools.html
So, it is a need of the hour to understand the potential of the mobile phone in Development and position it at the right place. Also it is the time to introduce more and more Value Added Services which goes beyond the entertainment.

-Sameera.

Monday, August 17, 2009

Sri Lanka Bans Mobile Phones At Schools



There are around 11 million mobile subscribers in Sri Lanka and the mobile penetration seems to be very high. It is not a surprise if this number reaches 20 million in another few years time.

In this context mobile phone would be one of the best information delivery mechanism when compared with other electronic media. So it has immense potential of delivering contents on agriculture, health, education, etc.

But this tool has been banned at Schools, why?

This sophisticated tool can be a tool of distraction in the schools. That is why it is already banned in other countries such as South Korea, UK, Philippines and France. This is very similar to what happened in Ethiopia, their Ministry of Education kicked of the OLPC from schools.

Any technology can be used for good or bad purposes/ constructive or destructive purposes. It depend on who use it and what purpose it being used. Best example is the computer, can be used to kill people as well as it can be used to save thousands of lives.

So what should we do? Say “NO” to the technology or teach the younger generation how to use it effectively.

-Sameera.

Wednesday, July 22, 2009

Nenasa TV – 1000 Schools to be Connected to Sri Lanka’s first Satellite Television Education Bridge

H.E. the President of Sri Lanka, Mahinda Rajapaksa, launched ’Nenasa’ - a Digital Satellite Television based Distance Education Bridge, managed and operated by the MoE and the National Institute of Education (NIE). ’Nenasa’ will connect 1,000 rural schools in Sri Lanka to high-quality rendition of the national curriculum, developed by the NIE over a digital satellite television broadcast medium.

This is another joint initiative of Dialog Telekom under the theme of Information and Communication Technology for Development (ICT4D). This would deliver rural children the quality education and would minimize the Digital Divide in Sri Lanka.

NenasaTV is a gift to the Ministry of Education and Sri Lanka’s student population from Dialog Telekom PLC. The project has been funded by Dialog Telekom as a part of its Corporate Responsibility programme under the theme of ICT4D.

Addressing the gathering, H. E. the President, said: “Our Government is making every effort to harness the potential of rural Sri Lanka, with special emphasis on enhancing educational facilities in remote regions including the newly-liberated areas in the North and East".

The NIE will develop contents for ‘Nenasa’, which in turn will be broadcast by Dialog to all 1,000 schools. ‘Nenasa’ will be dedicated towards broadcasting educational content and cater to the Ordinary Level and Advanced Level syllabus in Sinhala and Tamil. In addition, teacher-training and skills development would also be included in the programme line-up. These lessons will be supplemented by a Learning Management System (LMS) http://www.nenasa.lk/.

-Sameera.

Wednesday, July 1, 2009

ICT for Agriculture in Sri Lanka


The agriculture sector in Sri Lanka employs 31.3% of the total labor force of the country, but its contribution to the Gross Domestic Production (GDP) is just 11.9% (Central Bank of Sri Lanka). So, basically one third of the labor force is utilized to produce the just over ten percent of the GDP.

This is just one side of the issue, but when we consider other issues related to this, such as large amount of government’s money spent on agriculture as subsidies (fertilizer subsidies, etc.) which can be invested on some other sector for better results, continuous poverty of rural people who are engaged in agriculture, etc. - it is clear that we have a issue of productivity within the agriculture sector and we need to address it immediately.

There are many factors (policy, legal framework, technology, knowledge, markets, research, etc.) to be considered while trying to improve the productivity of agriculture, but in all of them the Information and Communication Technology (ICT) can definitely play a role of a catalyst.

Fortunately this has been understood, by the various stakeholders in the agriculture sector and as a result we can see many initiatives under the theme of ICT4 Agriculture today in Sri Lanka. As an attempt to bring all those different initiatives to one platform, Prof. Mangala De Zoysa (University of Ruhuna, Sri Lanka) and some other likeminded people have organized the Sri Lanka’s first ever ICT4 Agriculture Conference (http://www.itfac.mrt.ac.lk/conference/), which is really a need of the hour.

-Sameera.

Monday, June 8, 2009

How Corporate America Really Views Africa



The Conversation Behind Closed Doors


It is always good to know the attitude of U.S. investors on Asia and Africa, where most of the poor people live in the world.

Africa is the world’s second largest and second most populous continent after Asia, with a population nearing 1 billion. It accounts for 14% of the world’s population. More than 1000 languages are spoken across its 53 countries. In addition, Africa covers 20% of the world’s total land area and contains about 30% of its mineral reserves.

A qualitative survey was conducted by Baird’s CMC in partnership with U.S. Chamber of commerce with a group of 30 leading U.S. multinational corporations from which majority were among the U.S. Fortune 100 corporations. Following are some of the industries represented in the survey;

Agribusiness, Information and Communication Technology (ICT)Infrastructure, Media

The survey could reveal five main factors that influence the decision of U.S. corporations to invest in Africa;

Rule of law - rule of law does not prevail
Attraction - no sufficiently large middle class
Risk versus rewards - risk adjusted ROI
Supportive business framework - infrastructure ?
A welcoming environment - education and health of workforce

Going forward, how can Africa attract Foreign Direct Investments (FDI)? Can they follow Asia?

You may access the Executive Summary of the Complete Survey Report at http://www.usafricainvestment.com/summary.html

Courtesy: Baird’s CMC & U.S. Chamber of Commerce

Sameera.

Wednesday, May 27, 2009

The Role of a Telecentre in Poverty Alleviation



Poverty indeed has many faces. Many of these faces remain unrecognized or out of focus as they are linked to other aspects of deprivation, such as isolation. The Information and Communication Technology for Development (ICT4D) initiatives such as Telecentres can start attacking this vicious cycle from Isolation. The physical and social isolation may, in turn, negatively impact on economic, health and educational status and make it increasingly difficult for poor people to take advantage of poverty alleviation strategies.

Poverty can be described as the inability of enjoying the minimal standards of living. It has many dimensions to it and one way it can be explained is by using the following diagram, the ‘deprivation trap’ (Chambers, 1983).













All the aspects (pentagons) are tightly interconnected/ interdependent and any development initiative has to be multidimensional. But depending on the development programme and the core competencies of the institution which is implementing the programme they will focus more on one or more selected areas. A Telecentre which can connect particular community with the rest of the world through the communication facilities can mainly focus on the “isolation” section and drive through it to alleviate poverty by finding solutions to the other areas such as powerlessness, vulnerability, etc.

Due to Isolation;

Little participation (not part of the mainstream)
Telecentre can give a voice to the community and let that to be heard to the local and regional decision makers

Less informed (not aware)
Telecentre can provide the up-to-date/real time information to the community

Few contacts with important people/institutions (such as markets, other services and extension workers)
Telecentres can link the community with markets, government offices, extension offices and let the community to get the information/services from those.
Telecentres can provide educational facilities through e-Learning/ distance learning, etc. Can provide market prices to the farmers and help others finding the employments in urban areas

Though the proposed approach for Telecentres is with more focus on “isolation”, there will be positive impact on other dimensions too. People will be empowered with information such as on micro credit facilities, markets and public services, allowing them to make decisions that are better informed. Once they have access to market prices, the middle man can not easily exploit the farmers. So the poor farmers are less vulnerable. They will be able to earn more and save more.

Physical weakness will be countered with more awareness on diseases and health problems, preventive actions, etc. Delivering health related educational programmes through Telecentres will lead to good health conditions among family members, and handle other issues such as frequent pregnancies, births and deaths.

Most of the poor communities are living in disaster prone areas, and more vulnerable to natural disasters. Telecentre will make them more resistant through early warning, etc. and minimize the negative impact of those. Powerlessness always leads to exploitation, but a more connected community is harder to exploit and will have the power to negotiate on terms such as labour and production.

-Sameera.

Tuesday, May 5, 2009

Can Telecenters become Disaster Early Warning Centers?



Yes, it can be. Telecentre is a place rich with ICT

No, it is too much to expect from a Telecentre.



Most of the telecentres are located in rural areas; most of those areas are prone to disasters, natural or man-made. Telecentres located in those areas but still with ICT facilities telephone, internet, fax, etc. can receive a message from a central disaster early warning centre.

So if we have a simple mechanism to disseminate that information, may be using megaphones we can convert a Telecentre to Early Warning Centre in the village. Even after the disaster occurred, that Telecentre can continue a play a role of coordinating the relief work, impact assessment, finding missing people (http://www.sahana.lk/), etc.

How many of you have tried this? What went well? What went wrong?

Sameera
http://ict4d-in-srilanka.blogspot.com/
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