Listen to;
Dr. Hans Wijesuriya - Group Chief Executive Officer of Dialog Axiata PLC, Sri Lanka
Mr. Tomi T Ahonen - Former Nokia Executive, well known author
Mr. Ralph Simon - CEO of Mobilium International
And many other speakers
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Information and Communication Technology for Development (ICT4D), Mobile for Development(m4D), Inclusive Business (IB), Digitization and Digital Transformation.
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Most of the mobile operators in Sri Lanka try to position the mobile phone as a mere tool for Entertainment and Keep In Touch (KIT). They mainly target youth for their marketing campaigns.
This has led to various confusions and disadvantages for both mobile subscribers as well as mobile companies. A negative sentiment has been developed among the people and most of the people, mainly the people at the Bottom of the Pyramid (BoP) do not believe that mobile phone has a positive impact on their lives or livelihoods.
The impact of direct access to telecom on the ability to earn more using the phone or save a certain expense that would have been incurred without the phone (mean response) - LIRNEasia Survey
The wrong positioning of mobile phone in Sri Lanka has led to even worst policy decisions such as Government of Sri Lanka banning mobile phones in schools http://ict4d-in-srilanka.blogspot.com/2009/08/sri-lanka-bans-mobile-phones-at-schools.html
So, it is a need of the hour to understand the potential of the mobile phone in Development and position it at the right place. Also it is the time to introduce more and more Value Added Services which goes beyond the entertainment.