New Businesses for the Sustainability of Telecentres

“My farther reads the news paper online, now he does not want to buy the papers” – some anecdotes tries to prove that Telecentres are fully integrated with rural societies and they depend on the Telecentres for various services.

In fact, if a person in rural Sri Lanka tries to read a news paper on line, he has to pay at least $ 0.5 whereas he can buy the new paper for around $ 0.25. It may be worth for a busy executive to read the online version of a news paper but may not be for rural folks.

Telecentres made the technology available for rural communities. So what?

The real issue was we didn’t have applicable content and services to deliver through Telecentres. So services such as Dialog tradenet (www.tradenet.lk) can make a real difference in terms of providing relevant services to the community while sustaining Telecentres with incremental revenue.

Three potential roles

1. Finding products or services at cheaper rates for the community in the area (used products, etc.). That could be even finding the raw materials for SME businesses.

2. Help entrepreneurs to find the market. Exploit the free advertising opportunity in tradenet. There is a potential of reaching a huge market of nearly seven million people (customer base of Dialog).

3. Playing the role of an intermediary/Broker. Most of the rural products and service sellers find it difficult to interact with modern markets. So telecentre operator can play the role of intermediary to bridge the gap.

-Sameera.

Dialog tradenet is a Truly Inclusive System

Dialog tradenet is fully mobile integrated Buy and Sell portal in Sri Lanka. The automated SMS matching alerts to connect buyers and sellers is a unique feature which is available only in tradenet. That also provides agricultural commodity prices to farmers and others.

Dialog tradenet covers all the strata of the socio-economic pyramid. It has some means of access for every Sri Lankan, making it a truly inclusive system.

E - English S - Sinhalese T - Tamil

Web: http://www.tradenet.lk

WAP: http://tradenetwap.dialog.lk/

USSD: #977# (From a Dialog Mobile)

SMS: In all three languages

Voice: 977 (From a Dialog Mobile)

-Sameera

ICT4D Truth

The concept of ICT4D is being abused by many people / companies / organizations for their own benefit. So now it is a challenge to convince people and get their support for genuine ICT4 Development (ICT4D) initiatives.

Following are some instances of fake ICT4D projects;

ICT4D projects to gain Political Mileage
ICT4D projects to get mere publicity
Projects just targeting Awards not real results
Projects to just please donors
‘D’ neglected ICT4D projects

Any organization, which implements ICT4D projects, could have many objectives, which is natural. But it is essential to give priority to people and their development if those are to be genuine ICT4D initiatives.

So, as development activists / ICT4D activists, it is our responsibility to highlight genuine ICT4D initiatives, give them due recognition and make them models for others to follow.

-Sameera.

Research on “Mobile Phones for Agricultural Development in Sri Lanka”

With the exponential growth of mobile telephony in developing world, mainly in Asia, Africa and Latin America, the mobile phone has become one of the best channels to reach the rural farmers.

Here in Sri Lanka, already there are some mobile phone (telephone) based initiatives to provide the agricultural and other related services. In this research some of the existing initiatives were studied to understand the reasons for success/failure and new ways for improvements;

Following are three main initiatives studied;

1920 – Agrarian advisory service by Ministry of Agriculture
1919 – Government Information Centre, Telephone Service
GovSMS –SMS based Commodity Price Dissemination Service

The survey was conducted in Dambull (in Central Province of Sri Lanka) area with hundred (100) vegetable and fruit farmers and covered many areas such as; Agricultural information requirements of farmers, practical challenges, their existing information sources, their perceptions and expectations with regard to mobile telephony in agriculture, technical aspects, financial aspects, etc.

Hoping to share some of the findings here in the future.

-Sameera.

Telecentre Management Course by IGNOU

“Telecentres are not sustainable; it is just waste of money”.

Let’s stop blaming telecentres, understand what went wrong and what went well. Let’s get things corrected. Now we should promote Telecentre Management as a profession not as just looking after some computers in a rural hut.

Starting a Telecentre Management Course is a really good and timely initiative by The Indira Gandhi National Open University (IGNOU) together with other likeminded organizations.

Telecentre Management Course Contents;

CTCM-01: Fundamentals of Telecentres
CTCM-02: Understanding Community Needs
CTCM-03: Community Informatics
CTCM-04: Planning a Telecentre
CTCM-05: Telecentre Management Techniques
CTCM-06: Qualities of Telecentre Operators
CTCM-07: Basic IT Skills
CTCM-08: Content and Services in Telecentres
CTCM-09: Community Use of Telecentre
CTCM-10: Information Management at Telecentres
CTCM-11: Promoting Your Telecentre
CTCM-12: Assessing the Progress of Telecentres

It is good to hear that the course is going to be available in 10 international languages making it accessible to Telecentre Operators in other developing countries.

-Sameera.

Jaffna and Northern Province of Sri Lanka trying to Regain its Glory

Recently I visited Jaffna peninsula and other Northern parts of the island. On my way to Jaffna through A9 road, which is now opened for civilians, I could witness the massive destruction in Kilinochchi and other small towns due to the long civil war.

Anyway that horrible war is over now, people have new hopes about their future and sustainable socio-economic development in Northern Province.

There is a very high potential in those areas. We will see so many investments flowing in to those areas soon. Conducive environment is being created in Jaffna and other areas. The literacy rate in the Northern Province is 92.5 present and finding human resources would not be a tough challenge for any investor.

Other infrastructure requirements such as road access, electricity, water supply, communication facilities are being developed. The tallest multi purpose telecommunication tower (172 m) in Sri Lanka is being built in Kokavil near Kilinochchi town.

The mobile phone subscribers’ growth from 11 million to 13 million during the last six months of year 2009 was mainly due to the new subscribers from post conflicted Northern and the Eastern provinces of Sri Lanka.

Hope new development initiatives in Northern Province will keep our innocent tamil children in schools instead of bunkers in the future.

Sameera

Dialog tradenet - Agricultural Commodity Prices via Mobile Phones

Minister of Trade, Marketing Development, Cooperatives and Consumer Affairs, Bandula Gunawardena, is addressing gathering at the launch on 22nd December 2009.

Dialog Telekom, a telecommunication company, together with Farmer Intelligence Services [Govi Gnana Seva (GGS)] has launched a service to deliver spot and forward agricultural commodity price information via mobile phones.

Dialog tradenet is a project initiated by the Dialog’s ICT4D team to go beyond the conventional entertainment focused Value Added Services and make a meaningful relevance of ICT to the all the segments of the society, especially to the Bottom of the Pyramid (BoP). So everyone will be able to reap the dividends of ICT for their own socio-economic development.

Initially this will provide agri-produce price information from three Dedicated Economic Centres in Sri Lanka (Dambulla, Meegoda and Narahenpita). The scope of tradenet will be gradually expanded to industrial and service sectors also. GGS, as an organisation with the expertise on agriculture markets has joined with a technology expert, Dialog to make this initiative a success, by making it a win-win-win solution for all, including the poor farmers.

Among many other unique features, the usage of multiple channels/technologies to reach the end-users has made the system Affordable, Available and Accessible to the all the levels of the society including the BoP.

Call Centre : 977 (in local languages)

SMS : (in local languages)
Web : http://www.tradenet.dialog.lk/ (in local languages)
WAP : tradenetwap.dialog.lk
USSD : #977#

Moving farmers from subsistence agriculture to some level of agri-business will help them to come out of poverty. But for those poor farmers to actively participate in agri-business we have to create efficient agricultural markets with minimum information asymmetry.

-Sameera.